Thu, 5 October 2017
Boomtank Book Talk, Blue Ocean Strategy and The Science of Getting Rich - Boomtank Business Show Episode 029 with Carolyn Cole
In this Boomtank Book Talk episode, I talk about two books: W. Chan Kim, Renee Mauborgne 's Blue Ocean Strategy, How To Create Uncontested Market Space and Make the Competition Irrelevant and Wallace Wattle's The Science of Getting Rich (which is really not a book so much about money as much as it is about living a full, meaningful, rich life).
The first book was first published in 2005 and has sold over 3.5 million copies. It is an Amazon Best Seller. The other was published in 1910 and is a business and personal development classic. Nearly one hundred years apart, the authors all stress the need to create something new in business versus competing with existing businesses, industries and trends to win in the future.
The dominant business model we see around us is "competition". If you are struggling with your business, why not embrace a Blue Ocean Strategy and create something new, that's not in existence today? -